You knew this was coming (and hopefully most of you have already done this): You must have your own website. Even better is to have a website for yourself as an author, and one for each of your book projects. The URL (web address) for your...
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Last week we talked about identifying and reaching out to your niche, or your target audience, and not relying on your publisher...
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OK, it's not Monday, but the holidays have intervened. That said, let's talk about niches. Having a niche means being known as "The...
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Most publishing houses make acquisitions decisions by committee. Having been a fly on the wall at a lot of those meetings, as...
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It’s been said that we all run at least two businesses – the business we’re in, and the business of marketing the...
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The role of a children’s book author in the marketplace is dramatically different today from what it was even ten years ago....
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