Should You Find an Illustrator for Your Children’s Book?
So, you’ve written a fantastic children’s book and now it’s time to bring your words to life with illustrations that capture the magic of your story. How do you begin finding an illustrator?
First and foremost, if you are pursuing traditional publishing for your children’s book—stop!
It’s important to know that in traditional publishing, it’s the publisher’s job to select and hire the illustrator. As the author, you are expected to submit a polished manuscript only. Pairing up with an illustrator prior to submission (unless you are a professional illustrator yourself) is considered a rookie mistake. Editors and art directors pride themselves on matching manuscripts with illustrators whose artistic style will best bring the story to life, often from rosters of artists they are already working with or hope to work with in the future.
Do Authors Get a Say in the Illustrator or Style?
It depends. In many cases, especially with larger publishing houses, the decision is made entirely by the publisher’s editorial and art teams, who select an illustrator they feel will best complement the manuscript and appeal to the target market. However, some publishers—particularly smaller or mid-sized houses, or in cases where the author is already established—may invite the author to review illustrator options or weigh in on early sketches.
Ultimately, illustration is considered the domain of the publisher, and it’s important to trust their expertise. Experienced art directors and illustrators often produce work that exceeds an author’s original vision. That said, authors who educate themselves about illustration, understand the process, and learn the language of visual storytelling are better prepared to collaborate thoughtfully if invited into the process.
When You Do Need to Find an Illustrator
If you are planning to self-publish your children’s book (and if you are, then please read this post first), then it becomes your responsibility to find and hire the right illustrator. In that case, here’s how to navigate the process.
Where to Look for Illustrators
There are several excellent places to find talented children’s book illustrators:
Illustration Agencies:
Many professional illustrators are represented by agents or agencies that specialize in children’s publishing. Agencies like Bright Agency, Shannon Associates, Advocate Art, KidLit Artists, and The CAT Agency curate rosters of skilled illustrators. Some literary agencies, like Andrea Brown Literary Agency, also represent illustrators. Agency websites often have searchable portfolios to help you find the right match. Working through an agency can also simplify contracts, pricing, and negotiations.
Professional Organizations:
The Society of Children’s Book Writers and Illustrators (SCBWI) maintains a comprehensive illustrator directory of professionals familiar with industry standards.
Art Schools and Universities:
Many art programs maintain directories of students and alumni seeking freelance opportunities. This can be a great way to find fresh, innovative talent at potentially more affordable rates.
Online Portfolios and Platforms:
Websites like Behance, Dribbble, and DeviantArt showcase a wide range of illustrator portfolios. These platforms are a great way to explore different styles and discover new talent. Just be sure to select someone with a proven track record in children’s publishing.
Freelance Marketplaces:
Platforms like Upwork and Fiverr host freelance illustrators specializing in children’s books. You can view their profiles, read client reviews, and connect directly. Again, be sure to select someone with proven experience in children’s publishing.
Evaluating Potential Illustrators
Once you’ve identified some promising candidates, take time to assess them carefully:
Review Their Portfolio:
Look for storytelling ability, emotional resonance, and consistency—not just technical skill.
Check References and Reviews:
Reach out to past clients or read testimonials to evaluate their professionalism, communication, and reliability.
Request a Sample (if appropriate):
Some illustrators may agree to produce a small, paid sample based on your manuscript to ensure a stylistic fit.
Discussing Terms and Conditions
Before signing any agreements, make sure you discuss:
Pricing:
Be upfront about your budget. Clarify what is included (number of illustrations, revisions, cover art, etc.). Remember, professional-quality work is an investment. Will this be work-for-hire or will you be offering a royalty?
Timeline:
Set clear deadlines for sketches, revisions, and final artwork—and confirm that the illustrator can meet your schedule.
Rights and Ownership:
Specify who will own the rights to the artwork. Will you have exclusive rights? Can the illustrator use the images in their portfolio? Spell it out in a written contract.
FAQs About Finding an Illustrator
How much does a children’s book illustrator cost?
Rates vary widely depending on experience and project complexity. Expect to pay from $15–$50 per hour for beginners, or $3,000–$15,000+ for established professionals to illustrate an entire picture book.
Should I hire a local illustrator?
Not necessarily. With today’s digital tools, you can successfully collaborate with illustrators from anywhere in the world.
Can I illustrate my children’s book myself, or have my best friend, child or sibling illustrate it?
If you or they have the artistic skills and prior experience in children’s book illustration, absolutely! But keep in mind that illustration is taken very seriously in the children’s publishing industry. The quality of the artwork will be judged just as rigorously—if not more so—as the text by editors, reviewers, and critics. When in doubt, it’s best to keep it professional. Experienced children’s book illustrators bring critical expertise in pacing, character design, page turns, and visual storytelling—all essential to creating a polished, market-ready picture book.
Final Thoughts
Finding the right illustrator is a crucial step in bringing your children’s book vision to life—but only if you are self-publishing. Otherwise, it’s the publisher’s job to pair the right illustrator with your story. Remember, a great illustrator doesn’t just decorate a children’s book—they deepen and enrich it.
